David Lynch Offers Up One Odd Cup of Joe (Video)

The only thing stranger than the zany “Blue Velvet” mastermind marketing his own lines of house blend, espresso roast and decaf? The video he made to promote them

Director David Lynch really wants you to enjoy his new David Lynch Signature Organic Coffee (yep, this is a real product, retailing for $10 a pound).

But to promote it, he's not going to rely on convential coffee-commercial tricks, like say,  secretly replacing the house coffee at the world famous Tavern on the Green and videotaping the surprised reactions of patrons.

No, Lynch came up with something a little … different. Check this out: