The hourglass hasn’t run out for "Days of Our Lives."
NBC has picked up long-running soap opera for a 45th season, the network announced on Friday. The day time series will continue on the air through 2011.
"’Days of our Lives’ continues to be a favorite of the daytime audience and we are thrilled to keep it going through its 45th season," Marc Graboff, chairman, NBC Entertainment and Universal Media Studios, said in a statement. "’Days’ has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively."