DC Comics is going digital.
The publisher of Superman, Batman and the Green Lantern has entered into several deals that will make its comics available on online and mobile platforms.
DC and Warner Bros. Digital Distribution jointly announced on Wednesday separate digital distribution deals with comiXology and Sony’s PlayStation Networks. In addition, DC also touted new apps for Apples iPhone, iPad and iPod Touch that will make its wares immediately available on those platforms.
In hopes of not compromising its brick-and-mortar retail constituents, DC will offer a digital 10-page preview of the much-anticipated 700th issue of “Superman.” That issue will be made available day and date in comic book stores.
“At DC Comics, it has been a top priority that DC forges a meaningful, forward-looking digital strategy,” said Jim Lee, co-publisher for the company. “As both a comic-book creator and co-publisher, it was incredibly important that our plan includes not only creator-incentive payments, but also an innovative component that supports comic-shop owners. We see digital as an opportunity to grow our entire business.”
