Understanding the Substack Boom and What It Means for Media

Delia Cai, creator of the media newsletter Deez Links, speaks to TheWrap about the future of newsletters

It’s no secret that newsletters are having a moment in the media industry.

Prominent writers and journalists like Vox co-founder Matthew Yglesias, The Verge’s Casey Newton, New York magazine’s Andrew Sullivan, BuzzFeed’s Anne Helen Petersen and Vulture’s Hunter Harris have all left their gigs in recent months to write their newsletters full-time for paying subscribers on platforms like Substack. Publishers have also taken note and are focusing more on email newsletters to increase readership and subscriber numbers.

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J. Clara Chan

Media and politics reporter • jclara.chan@thewrap.com • Twitter: @jclarachan