Griffin formed Netflix’s unscripted group
Netflix alum Devin Griffin has been hired as the general manager of upcoming BET streaming service, BET+. There, he’ll oversee business strategy and operations, including original programming, content acquisitions, marketing, distribution, planning and analysis.
During his Netflix tenure, Griffin had formed its unscripted group. In that role, he commissioned and/or executive produced more than 40 series, including “Queer Eye.” Griffin also worked on scripted drama, comedy, sci-fi and anime at Netflix. He’s credited with programming “Black Mirror” and bringing aboard “Designated Survivor.”
Between Netflix and BET+, Griffin was a producer and executive vice president of Story Lab US, where he co-founded and led the company’s move into premium long-form content development.
“We are thrilled to have Devin join the BET family and lead our new streaming service BET+,” Scott Mills, president of BET Networks, said. “His fresh perspective and expertise in curating premium content will strengthen our position in the streaming landscape and drive subscriber growth, viewership and retention.”
“I am beyond excited to be joining the BET brand at such a pivotal time in the industry,” Griffin said. “With BET+, I see a big opportunity to provide powerful, comprehensive programming to African Americans, and lovers of black culture, in the SVOD space. This audience has a voracious appetite for quality, authentic black stories and has been under-served for too long.”
Early on in his career, Griffin was head of business development at Lorne Michaels’ Broadway Video. There, Griffin co-founded and oversaw Above Average, a comedy network and studio. He’s also worked at the NBA.