Relativity’s “The Disappointments Room” is tracking at a low $2 million ahead of its debut this weekend, setting the stage for the film to have one of the worst widely-released openings of all time.
Starring Kate Beckinsale, Lucas Till and Michaela Conlin, the movie revolves around unspeakable horrors that a mother and her young son discover in the attic of their country home.
The dire forecast may not be so much a reflection of the quality of the movie at this stage, however, as its release date was moved up just days ago. Announced by Relativity president Ryan Kavanaugh on Twitter, he noted a shift in strategy to video on demand for the title — which could also account for low expectations regarding the theatrical release.
Still, listed as a wide release (1,000 screens or more), industry trackers have it opening among the year’s three lowest grossing movies.
Bawdy Olympic-themed comedy “The Bronze” — which was originally acquired by Relativity but changed hands, later to be distributed by Sony Pictures Classics — only grossed $386,328 from 1,167 locations when it opened in mid March this year. It currently stands as the lowest-grossing opening for a wide release in 2016, behind the Weinstein Company’s “Jane Got a Gun,” which made $835,572 on its debut in late January on 1,210 screens.
TheWrap did not receive an estimated screen count for “The Disappointments Room” from Relativity before the publish time of this article, but with estimates set at $2 million, and assuming the movie opens in more than 1,000 theaters, that would make it the third lowest grossing debut for a movie so far this year, behind Sony’s “The Brothers Grimsby,” which opened at $3.3 million from 2,235 screens.
When it comes to the lowest grossing opening for a wide release of all time, predictions put “The Disappointments Room” among a class of epic, recent bombs, according to Box Office Mojo charts. (An exact ranking is somewhat elusive because the site breaks up historic low grossers into separate brackets based on theater count.)
Opening in 2,413 theaters, Universal’s “Jem and the Holograms” opened to virtual crickets last October, grossing only $1.4 million on its debut. Opening that same weekend in 2,012 locations was the Bill Murray dramedy “Rock the Kasbah” from Open Road, which didn’t do much better at $1.5 million.
Last year’s “Victor Frankenstein” had the worst debut for a film opening in 2,500 through 3,000 theaters, making only $2.5 million. TriStar’s Robert Zemeckis biopic starring Joseph Gordon-Levitt, “The Walk,” had the eighth-lowest grossing deputy in that theater-count category, making only $3.7 million.
Having opened in 2,020 theaters this past weekend, Fox’s sci-fi thriller “Morgan” made just $2.4 million — putting it in the bottom 20 worst openings of all time in its bracket.
Of course, the weekend after Labor Day tends to be a low-grossing period at the box office anyway.
With that in mind, Relativity could be offloading its “Disappointments Room” in this upcoming weekend’s slot.
Originally set to open in theaters last March 25, the D.J. Caruso-directed film has moved around on the release calendar as Kavanaugh has worked to revive Relativity, which filed for Chapter 11 bankruptcy in July 2015.
The company has repeatedly changed the dates of several of its titles.
And “Kidnap,” starring Halle Berry, will debut on Dec. 2.
Relativity formally emerged from the Chapter 11 process in mid March. Having managed to resolve hundreds of millions of dollars in debt with creditors, the studio has landed an impressive $400 million in new equity financing from Los Angeles-based Maple Leaf Films.
Kavanaugh has remained chairman and CEO of the reformed Relativity Studios, while producer Dana Brunetti was named president and creative leader earlier this year.
18 Summer Movie Winners and Losers: From 'Captain America: Civil War' to 'Ben-Hur' (Photos)
As this summer's movie season ends, we take a look back at the hits, misses, rising stars and the downright disastrous.
Various
Winner: "Finding Dory" Disney's long-awaited "Finding Nemo" sequel cashed in on 13 years of anticipation, as it became the number one movie of the year with $480 million at the domestic box office. And with the movie still yet to open in several major foreign markets, it could clear $1 billion worldwide.
Disney-Pixar
Loser: Jared Leto While audiences and critics largely approved of the actor's take on The Joker in "Suicide Squad," his part was heavily cut when the studio made major changes to the movie to make it lighter in tone. A bad move on both parts.
Warner Bros./Jared Leto
Winner: Spider-Man in "Civil War" An epic win for both Marvel Studios and Sony as audiences roared at the arrival of Spider-Man (Tom Holland) in the Marvel Cinematic Universe. The web slinger left quite an impression, became meme fabulous, and launched his own trilogy with the first film arriving next summer.
Disney-Marvel
Loser: "Ghostbusters" Even with fabulously funny ladies in Kristen Wiig, Kate McKinnon, Leslie Jones and Melissa McCarthy, the franchise reboot did not live up to fantastic fan hype. Nor did it sink as far and fast as detractors would have hoped. Sony Pictures is still undecided on a possible sequel, so there still might be some fight left in “Ghostbusters.”
Sony
Winner: Kevin Hart The comedian starred in two of the top 10 summer movies, "Central Intelligence" alongside Dwayne "The Rock" Johnson, and "The Secret Life of Pets" -- the latter having so much success that it warranted a sequel announcement less than a month after its release and has currently made more than $350 million in North America.
Getty/Universal
Winner and Loser: "Sausage Party" and its animators Seth Rogen's raunchy R-rated comedy was one of the sleeper hits of the summer, rolling to $80 million at the box office on a $19 million budget. But that windfall didn't benefit the movie's animators at Vancouver's Nitrogen Studios, who are alleging they were shorted on overtime pay and threatened with not receiving credits on the movie if they quit.
Sony
Winner: Scary Movies It started with "The Conjuring 2" as horror movies and scary thrillers alike became the summer's most consistent money makers. Made on much smaller budgets than studio tentpoles, movies like "The Shallows," "The Purge: Election Year," "Lights Out" and "Don't Breathe" represented the highest profit margins of the season.
Universal
Winner and Loser: "Warcraft" Legendary's video game fantasy epic made just $47 million in U.S. theaters on a $160 million budget, and scored an abysmal 28 percent on Rotten Tomatoes. But people are already talking about "Warcraft 2," as its $386 million in foreign box office revenue -- more than half from China -- more than made up for its flop at home.
Legendary
Winner and Loser: Chris Pine There's no doubt that the actor got a lot of exposure this summer, appearing in both "Star Trek: Beyond" and indie darling "Hell or High Water." But while the "Star Trek" sequel is the sixth highest grossing movie of the summer with just more than $151 million, it was made for a whopping $185 million. On the other side of the spectrum, "Hell" is set to be the highest grossing indie of the summer with nearly $9 million and counting.
CBS Films
Loser: "Independence Day: Resurgence" When it came in $10 million lower than predicted -- at an estimated $41.6 million for its opening weekend -- this 20-years-later sequel quite literally bombed. "Resurgence" didn't feature the original's lead Will Smith, plus the other returning cast members, including Jeff Goldblum and Liam Hemsworth, weren't big enough box office draws.
20th Century Fox
Winner: "Bad Moms" This plucky matriarchal comedy came through for young STX when the studio really needed a win. Starring Mila Kunis, Kristen Bell and Christina Applegate, "Bad Moms" made back its $20 million budget in its first weekend alone, going on to amass $124 million and counting worldwide.
STX
Loser: "Ben-Hur" It was never exactly clear where the demand was for a new "Ben-Hur," and the box office proved that out, as MGM and Paramount's remake of Charlton Heston's 1959 chariot-racing epic ran aground to just $19.6 million to date on an estimated $100 million budget. Heston's three-and-a-half hour original made $74 million.
Paramount
Winner: Sigourney Weaver A healthy mix of the original male “Ghostbusters” popped up in Paul Feig’s all-female reboot, but audiences were truly waiting for the queen of the '80s classic, Sigourney Weaver. who pops up near the end as mentor to Kate McKinnon’s character. Weaver also got an aural cameo (and onscreen shout-out) in the summer's biggest hit, "Finding Dory."
Getty Images
Loser: "Popstar" This comedy would have perhaps fared better at the box office if it were rated PG-13 instead of R. There's also the fact that Andy Samberg can't open a film as a leading man as titles perform better when he's lending his voice to an ensemble animated film.
Winner: Mike Birbiglia The self-deprecating Birbiglia emerged as a considerable directing talent with the funny and tender “Don’t Think Twice,” about an improv group that confronts its future when one member achieves the success they’d all been hoping for. Birbiglia has been a heat-seeker since his debut “Sleepwalk With Me,” but with the helpful hand of his producing partner and NPR personality Ira Glass, he’s finally broken through.
The Film Arcade
Loser: "Free State of Jones" One of the more expensive bombs for upstart distributor STX Entertainment starred Matthew McConaughey. It proved that the only type of Civil War film that worked this summer involved Marvel superheroes, not Confederate soldiers.
STX
Winner and Loser: Margot Robbie The Australian beauty hit the jackpot as Harley Quinn in the comic book movie hit "Suicide Squad." But she didn't get good reviews -- or box office grosses -- for her role as Jane in "The Legend of Tarzan." Many said Robbie was one of the best parts of the Warner Bros. antihero film, while "Tarzan" made a weak showing stateside, earning only $125.9 million against its hefty $180 million budget.
Warner Bros.
Winner: "Captain America: Civil War" This supercharged sequel sped into the billion-dollar club after only two weeks in theaters, also going on to become the highest-grossing film in the "Captain America" series. Great reviews and new characters like Spider-Man and Black Panther helped the Disney-Marvel movie become second highest-grossing movie of the summer, just behind Disney-Pixar's "Finding Dory."
Disney-Marvel
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TheWrap looks back at the scary standouts, big bombs and surprise stars of the season
As this summer's movie season ends, we take a look back at the hits, misses, rising stars and the downright disastrous.