Discovery and the PGA Tour have struck a massive $2 billion deal for tournament rights outside of the United States through 2030. That’s a lot of green — and we’re not just talking about the putting surfaces.
The pricey (and lengthy) alliance, which tees off next year, will result in about 2,000 hours of content annually and nearly 150 tournaments, including The Players Championship, the FedExCup Playoffs, and the Presidents Cup. It will grant Discovery the exclusive non-U.S. television and multiplatform rights to all PGA Tour golf events by 2024 — here is a timetable for implementation:
Date Markets 2019 Australia, Canada, Italy, Japan, Netherlands, Portugal, Russia, Spain 2020 Poland, South Korea 2021 Belgium, China, Germany, South Africa 2022 Denmark, Finland, India, Norway, Sweden, UK 2024 France
About those multiplatform rights: Together, Discovery and the PGA Tour will develop a new PGA Tour-branded OTT video streaming service to serve 220 markets and territories.
“Today is a fantastic day for golf fans around the world as Discovery proudly partners with the PGA Tour to create something that has never been done before,” David Zaslav, president and CEO, Discovery, said. “The long-term partnership between the PGA Tour and Discovery will create the new global Home of Golf, including delivering over 2000 hours of live content year-round and this prestigious sport’s greatest moments, stories and athletes. Following our successful first Olympic Games in PyeongChang, Discovery will contribute its strong global distribution and promotional infrastructure, in-market relationships, global sports expertise with direct-to-consumer platforms and brands to create a valuable new long-term Home of Golf offering in every market outside the U.S.”
“This is an exciting next step for the PGA Tour, which presents a tremendous opportunity to accelerate and expand our media business outside the United States, better service our international broadcast partners, and drive fan growth with a deeply experienced strategic global partner,” added Jay Monahan, commissioner, PGA Tour. “This partnership aligns very well with the opening of PGA Tour offices in London, Tokyo and Beijing in recent years and will support our long-term objectives of growing the game of golf. It also will deliver more value to our sponsors as it presents a tremendous opportunity to engage new and diverse audiences around the world.”
The partnership will be led by Discovery’s Alex Kaplan, who is president and general manager of the new Discovery and PGA Tour venture. His management team will include the PGA Tour’s Thierry Pascal as head of distribution.
Kaplan previously was an executive vice president at Eurosport Digital, where he helped grow the Eurosport D2C business to over 1 million subscribers. Prior to joining Discovery, Kaplan was a senior vice president of global media distribution for the NBA.
“I am incredibly excited to work with David Zaslav and JB Perrette to take international coverage of PGA Tour golf to the next level,” Kaplan said. “We can’t wait to get started and build a world-class global platform and long-term distribution strategy to turn the vision of this partnership into a reality. By joining forces with the outstanding PGA Tour team, led by Jay Monahan and Rick Anderson, we have a unique opportunity to build an amazing product that will serve the fans with the golf content they love on every screen.”