Discovery to Rebrand FitTV Network

Company to combine sub-brands, change channel name to “Discovery Fit & Health”

Last Updated: January 17, 2011 @ 12:30 PM

Discovery announced on Monday that it would rebrand its FitTV network to Discovery Fit & Health, combining two sub-brands under the Discovery umbrella.

The name change will be made on Feb. 1. Discovery Fit & Health — available in approximately 50 million homes – will reside at the channel location currently occupied by FitTV.

The channel will continue to feature Discovery Health programming, including “Dr. G: Medical Examiner,” “I’m Pregnant And …,” “911: The Bronx” and “Untold Stories of the ER,” as well as FitTV programming (“Bodies in Motion With Gilad,” “Namaste Yoga”) in the morning.

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