Discovery to Rebrand FitTV Network

Company to combine sub-brands, change channel name to “Discovery Fit & Health”

Last Updated: January 17, 2011 @ 12:30 PM

Discovery announced on Monday that it would rebrand its FitTV network to Discovery Fit & Health, combining two sub-brands under the Discovery umbrella.

The name change will be made on Feb. 1. Discovery Fit & Health — available in approximately 50 million homes – will reside at the channel location currently occupied by FitTV.

The channel will continue to feature Discovery Health programming, including “Dr. G: Medical Examiner,” “I’m Pregnant And …,” “911: The Bronx” and “Untold Stories of the ER,” as well as FitTV programming (“Bodies in Motion With Gilad,” “Namaste Yoga”) in the morning.


Looks like you’re enjoying reading
Keep reading by creating
a free account or logging in.