The Disney-Amazon Streaming Standoff: Who Holds the Leverage?

The tech giant and the entertainment behemoth both need each other as Disney+ prepares to launch next month

Who holds the cards in the growing streaming squabble between Disney and Amazon? It depends on who you’re asking.

The Mouse House and the tech behemoth are currently in a standoff: Amazon wants a cut of Disney’s ad inventory — up to 30% — from its array of streaming apps, the Wall Street Journal reported on Thursday. Disney isn’t going for it, and it’s the reason Disney+, its upcoming streaming service, currently won’t be included on Amazon’s Fire TV devices when it launches next month.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44