Disney Channel and Disney XD have committed to an original block special from Maker Studios with additional opportunities with Disney Channels Worldwide.
Maker, the world’s largest network of short-form online video, is offering Maker-branded blocks packaged for television at MIPCOM. A Maker block is an unscripted clip series hosted by top digital and traditional talent. The blocks use creator content and original production tailored to millennial audiences. Maker is partnered with 55,000 content creators globally.
The first block for Disney Channel will be a part of the network’s annual programming event “Monstober.” The block will highlight Halloween-themed content from the Maker network as a 22-minute program hosted by Maker and Disney Channel stars. There will also be original vignettes and sketches produced by Maker specifically for the Disney Channel.
Disney acquired Maker in March for $500 million in total consideration and up to $450 million in performance-based rewards. Disney Chairman and CEO Robert Iger noted at the time that Disney wanted to be at the “center of this dynamic industry with an unmatched combination of advanced technology and programming expertise and capabilities.”
FOR THE RECORD: An earlier version of this story had Disney XD listed as Disney HD