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Disney Cleans Up in 3D Society Awards

DWA’s ”Dragon“ wins top animated film, ”Tron: Legacy“ top live action, ”Toy Story 3“ gets People’s Choice.

Walt Disney Studios ruled the second annual International 3D Society's 3D Creative Arts Awards, winning five statuettes, including best live action film for "Tron: Legacy." Disney Pixar's "Toy Story 3" also won a People's Choice awaard for favorite animated feature.

DreamWorks Animation won best animated 3D feature and two other awards for “How to Train Your Dragon."

James Cameron received a Harold Lloyd award, accepted by his producing partner Jon Landau, and industry pioneer Lenny Lipton received a lifetime achievement award.        

“Tron: Legacy," which has been critically panned despite grossing more than $370 million worldwide, was an inevitable letdown after Cameron’s “Avatar” swept seven “Lumiere” awards in the ceremony’s inaugural year. Cameron’s absence — and that of DreamWorks chief Jeffrey Katzenberg — lowered the event’s celebrity wattage.

Still, this year’s event was decidedly more glitzy than last, with crowds clamoring outside the Grauman Chinese Theater and comedian costar Tom Cavanagh (“3D Yogi Bear”) gamely cracking jokes from the stage. The event also comes after a year of explosive growth in 3D filmmaking that has transformed Hollywood’s attitude toward a once-obscure art form.

“Ten years ago, most filmmakers hadn’t heard the word 'stereography,'" noted veteran 3D filmmaker and society chair Buzz Hays.

The event was also the first awards show to be filmed in 3D. The 3D society recently signed a multi-year agreement to broadcast the show with 3net, a joint venture of Sony Corp., Discovery Communications and Imax Corp. The 24-hour-a-day 3D network plans to air the broadcast in a two-hour special as part of its launch in the near future.

This year’s event also expanded beyond film to include best 3D TV, with awards for BSkyB’s steamy “Dance, Dance, Dance” and DirecTV’s Guitar Center concerts. Activision/Blizzard’s 3D  videogame “Call of Duty: Black Ops”  was listed as an honoree but wasn’t honored publicly.

Among other awards, “The Chronicles of Narnia: Voyage of the Dawn Treader” won a People’s Choice award, and Disney’s “Tangled” won a head-scratching “Best Animated Scene of the Year” award. And "Disney and Sony Imageworks won a Lumiere for their work converting 2D sections of 'Alice in Wonderland' to 3D."

The awards were selected by voting from the society’s more than 400 members. The society previously partnered with the People’s Choice Awards, and nominees for the People’s Choice 3D awards were announced during the Jan. 6 telecast of the event. Fans voted online through Jan. 23.

The full list of winners:

LIVE ACTION 3D FEATURE OF THE YEAR:
“TRON: Legacy”
The Walt Disney Studios

ANIMATED 3D FEATURE OF THE YEAR:
“How to Train Your Dragon”
DreamWorks Animation 

SHORT 3D MOTION PICTURE/NARRATIVE:
“Day & Night”
Pixar

BEST 3D DOCUMENTARY:
“Hubble 3D”
IMAX

OUTSTANDING ACHIEVEMENT OF 2D TO 3D CONVERTED FEATURE:
“Alice in Wonderland”
The Walt Disney Studios and Sony Imageworks

3D LIVE EVENT:
“Black Eyed Peas 3D: Live”
AEG Live

BEST 3D SCENE OF THE YEAR:
“Tangled”
The Walt Disney Studios

BEST 3D STEREOGRAPHY – LIVE ACTION:
“TRON: Legacy”
The Walt Disney Studios

BEST 3D STEREOGRAPHY – ANIMATED:
“How to Train Your Dragon”
DreamWorks Animation (DWA)

2010 “PEOPLE’S CHOICE™ AWARD: FAVORITE 3D LIVE ACTION MOVIE:”
“The Chronicles of Narnia: The Voyage of the Dawn Treader”
Walden Media/20th Century Fox

2011 “PEOPLE’S CHOICE™ AWARD: FAVORITE 3D ANIMATED MOVIE:”
“Toy Story 3”
The Walt Disney Studios

LIFETIME ACHIEVEMENT
Lenny Lipton

HAROLD LLOYD AWARD
James Cameron

3D Videogame
Call of Duty: Black Op
Activision/Blizzard

3D TV MUSIC SERIES
Guitar Center
DirecTV

3D TELEVISION AWARD: ENTERTAINMENT/MUSIC
Dance, Dance, Dance
BSkyB

3D TALENT AWARD
Jay Baruchel, as "Hiccup"“How to Train Your Dragon”DreamWorks Animation (DWA)