The Walt Disney Company in India is launching a locally developed studio project aimed specifically at audiences in southern India, the studio announced on Thursday.
The still untitled fantasy adventure is scheduled to release in January 2011. Filming started last November and features a host of leading local talent.
The Telugu language movie, which will be dubbed in Tamil is expected to broaden the company’s appeal to southern India.
“India is one of the most dynamic and creatively vibrant markets in the world and this film demonstrates Disney’s continued commitment to building a robust and diverse slate of locally produced films.” Jason Reed, executive vice president, production, Walt Disney Studio Motion Pictures and general manager, Walt Disney Studio International Productions, said in a statement.
The fantasy film is set in the fictitious land of Sangarashtra, and focuses on the journey of a nine year old girl with special healing powers and her quest to save her home from an evil queen, played by internationally renowned actress Lakshmi Manchu. The girl is protected by a blind swordsman.
“We plan to provide Indian audiences with an unparalleled roster of locally relevant stories and engaging characters and will continue to tap into the local creative ecosystem to develop content which resonates with Indian kids and families,”Mahesh Samat, managing director, The Walt Disney Company India Pvt ltd., said in a statement.
K. Raghavendra Rao will produce the movies, and Prakash Rao Kovelamudi will direct.