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Disney Installs Robert Chapek as Head of Consumer Products

Disney names former head of distribution to take over lucrative consumer products division

Disney  President and CEO Robert Iger has promoted Robert Chapek, President of Distribution for The Walt Disney Studios, to the post of  President of Disney Consumer Products.

He steps into the role taken by the departing Andy Mooney.

Replacing Chapek in the distribution role will be Alan Bergman, President of the Walt Disney Studios, who takes on Chapek's former duties  of theatrical and TV platform distribution of studio movies.

Chapek had previously marked a milestone in his rise through the ranks in November 2009,  two months after the resignation of former chairman Dick Cook, when incoming  chairman Rich Ross began rejiggering such internal operations as marketing and distribution. At tthat time Ross elevated Chapek to the distribution post.

“Bob’s vast experience, talent and proven track record will be key to implementing a consolidated approach to retail resulting in a more efficient and effective organization,” said Mr. Iger. “As the retail market becomes more centralized, it is important to provide the consumer with an array of choices in a seamless, coordinated way.”

Chapek said, “I’m excited about the opportunity to lead our newly expanded team and to grow our brands, franchises and movie properties in the fast-changing retail and licensing marketplace.”