Disney+ at 2: Why Marvel and ‘Star Wars’ May Not Be Enough to Challenge Netflix

”The path for deeper household penetration has to be through the development of off-brand, general entertainment content,“ one analyst says

As it celebrates its second birthday on Friday, Disney+ has been an overall success, amassing nearly 120 million subscribers and solidifying itself as a key player in the streaming era. But what’s becoming increasingly clear is that the entertainment giant’s celebrated brands like Marvel, Pixar and “Star Wars” might not be enough to ever usurp Netflix for streaming dominance. Even The Avengers need reinforcements.

Disney+ reached 95 million subscribers in its first 12 months, a number the company didn’t initially think it would hit until 2024 at the earliest. After a rollicking first year, which saw Disney+ blow past even its loftiest expectations, the streamer’s subscriber growth has come back down to Earth.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays