‘Hamilton’ Drives 79% Spike in Disney+ Downloads

About 1 million mobile devices downloaded the streaming service over the Fourth of July holiday weekend, according to Sensor Tower

“Hamilton” was supposed to be a box office smash for Disney; instead, the popular play-turned-movie from Lin-Manuel Miranda ended up being a huge boost to Disney+, with the streaming service gaining about 1 million mobile downloads over Fourth of July weekend, according to data shared by Sensor Tower on Monday.

Those 1 million downloads, across both Apple’s App Store and the Google Play store over the three day weekend, represented a 79% spike from the previous weekend, according to Sensor Tower. Those downloads do not include Disney+ downloads on TV streaming devices like Apple TV and Roku.

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Sean Burch

Sean Burch

Tech reporter • sean.burch@thewrap.com • @seanb44