Nearly 70% of Americans Say They’d Pay for Disney+, Study Finds

Almost 20% of respondents said they’d be willing to pay between $10 to $20 per month for Disney’s upcoming streaming service

Most Americans are willing to juggle another monthly subscription, with nearly 70% of respondents to a new study saying they’re interested in paying for Disney+, the Mouse House’s upcoming streaming service.

The study, from market research firm GlobalWebIndex, showed that 69% of the 2,504 respondents were open to paying for Disney+, which will cost $6.99 per month when it launches in November. Some respondents were very excited for the new service, with about 20% saying they’d be willing to pay between $10 and $20 per month for the service — which, at the high end, is about 25% more than Netflix’s most expensive plan.

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Sean Burch

Sean Burch

Tech reporter • • @seanb44