Even Disney didn’t project this.
Early hype for the Mouse House’s upcoming streaming service, Disney+, appears to be building, with 24% of Americans saying they’re “extremely likely” to subscribe once it’s available in November, according to a Tuesday survey from UBS. That would come out to about 30.2 million U.S households. Another 19% said they’re “somewhat likely” to subscribe, which, if grabbed by Disney, would add another 24.2 million U.S. households to its fold. Disney execs, on the other hand, have projected Disney+ will pull in up to 30 million subscribers by the end of 2024.
Netflix, despite losing domestic subscribers for the first time ever during the second quarter, still laps the field with 60 million U.S. customers. Hulu, including its live TV package, has 28 million U.S. customers.
That fan anticipation poses a threat to Disney’s competitors, with 57% of “likely” respondents saying they plan on dropping one of their current services for Disney+. Data provided by Ampere Analysis earlier this year showed U.S. households spend about $30 per month on an average of 2.6 streaming services.
The UBS survey, which talked to 1,000 U.S. consumers, comes out less than a week after Disney announced several more shows, including three new Marvel series, will hit the service. Along with housing its own vast library of content, Disney+ will feature original “Star Wars,” Marvel Studios, Pixar, and National Geographic programs. Readers can find every project that’s been announced so far here.
Disney+ is set to launch on Nov. 12 and will cost $6.99 a month or $69.99 for the whole year. Disney has also offered a $12.99 per month bundle that includes ESPN+ and Hulu.