We've Got Hollywood Covered
|

Disney Drops ‘Fox’ Name From TV Studios Amid Rebranding After Merger

The studios’ name changes are effective immediately and come complete with new logos and motion end cards

Jennifer Maas | August 10, 2020 @ 10:30 AM
20th century fox televsion logo disney

Almost 18 months after the Disney-Fox merger closed, Disney is finally dropping the “Fox” from its acquired television studios’ names as part of a major rebranding across 20th Century Fox Television, Fox 21 Television Studios, ABC Studios and ABC Signature.

Under the changes, ABC Studios and its subsidiary ABC Signature will merge into one studio, ABC Signature, which will be led by current ABC Studios president Jonnie Davis. Meanwhile, 20th Century Fox Television, which is run by Carolyn Cassidy, will become 20th Television, and Fox 21 Television Studios, led by Bert Salke, will be renamed Touchstone Television, after the Disney-owned television brand that was retired in 2007.

The studios’ name changes are effective immediately and come complete with new logos and motion end cards, which will be used for all new episodes of Disney Television Studios programming going forward. Per Disney, “Library titles and episodes broadcast before the rebrand will remain unchanged.”

Also Read: Disney Kills Off Fox, Rebrands Labels 20th Century Studios and Searchlight Pictures

The removal of “Fox” from 20th Century Fox Television and Fox 21 Television Studios’ names was agreed to when the transaction between Disney and 21st Century Fox was negotiated to avoid confusion in the marketplace. Disney dropped the “Fox” from the names of its acquired film studios 20th Century Fox and Fox Searchlight back in January.

The decision to bring back Touchstone Television as the new name for Fox 21, with a logo that still looks like the old Fox 21, branding is “an intentional blending of old and new,” an individual with knowledge tells TheWrap.

“Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television while honoring their rich histories and the creative power of The Walt Disney Company,” Disney Television Studios president Craig Hunegs said in a statement Monday. “Dana and I could not be more pleased with the first year of our three studios together as part of Disney Television Studios and we believe that with our powerhouse talent roster and exceptional studio teams, the best is yet to come.”

Also Read: Here's the Complete Fall 2020 TV Schedule for All 5 Broadcast Networks

Disney’s ABC Signature, 20th Television and Touchstone Television produce hits like “Grey’s Anatomy,” “This Is Us,” “9-1-1,” “American Horror Story,” “Queen of the South,” “American Dad,” “Barkskins,” “grown-ish” and “Little Fires Everywhere,” among many other series. Combined, the three rebranded studios recently earned 47 Emmy nominations combined.

You can see the new motion end cards for 20th Television here, for ABC Signature here, and for Touchstone Television here, and find their new logos below.

20th Television

abc signature

Summer TV 2020: Premiere Dates for New and Returning Shows (Photos)

  • summer tv premiere dates The CW/HBO Max/Netflix/TNT
  • The Chi Showtime
  • Perry Mason HBO HBO
  • Yellowstone Paramount Network
  • NOS4a2 zachary quinto AMC
  • 90 Day Fiance B90 Strikes Back TLC
  • Greenleaf OWN
  • Celebrity Show Off TBS
  • DC Universe/HBO Max
  • Search Party Season 3 HBO Max
  • Twilight Zone Season 2 CBS All Access
  • Dark Netflix
  • Don Cheadle in Black Monday Showtime
  • I'll Be Gone in the Dark HBO
  • Unsolved Mysteries Netflix
  • Marriage Boot Camp We TV
  • The Family Business BET+
  • THE BABY-SITTERS CLUB Netflix
  • Hanna Amazon Prime Video
  • Outcry Showtime
  • Stateless Netflix
  • Tough as Nails CBS
  • Close Enough HBO Max
  • Expecting Amy HBO Max
  • Cannonball - Season 1 USA
  • USA
  • Greatness Code Apple TV+
  • Little Voice Apple TV+
  • P-Valley Starz
  • Brave New World - Piilot Peacock
  • The Capture - Season 1 Peacock
  • In Deep with Ryan Lochte Peacock
  • Intelligence - Season 1 Peacock
  • Married at First Sight Lifetime
  • United We Fall ABC
  • Netflix
  • KILLER CAMP The CW
  • Cursed Netflix
  • absentia stana katic Amazon Prime Video
  • The Alienist Angel of Darkness TNT
  • Love on the Spectrum Netflix
  • Corporate Comedy Central
  • Room 104 HBO
  • wynonna earp kat barrell Syfy
  • Helter Skelter Epix
  • Last Chance U Netflix
  • The Dog House HBO Max
  • Transformers War for Cybertron Trilogy Netflix
  • Frayed HBO Max
  • Muppets Now Disney+
  • The Umbrella Academy Netflix
  • The Real Housewives of Potomac - Season 4 Bravo
  • Taskmaster The CW
  • Fridge Wars The CW
  • Quibi
  • Catfish MTV
  • Coroner The CW
  • Star Trek: Lower Decks CBS All Access
  • Selling Sunset Netflix
  • jeffrey epstein
  • Mapleworth Murders Quibi
  • Jameis WinstonTampa Bay Buccaneers NFL Hard Knocks HBO
  • Ted Lasso Apple TV+
  • Eco-Challenge Amazon Prime Video
  • Lovecraft Country HBO
  • Dead Pixels The CW
  • lucifer Netflix
  • Ravi Patel's Pursuit of Happiness HBO Max
  • Love Fraud Showtime
  • A.P. Bio - Season 2 NBCUniversal
  • Away Hilary Swank Netflix
  • The Boys Antony Starr Homelander Amazon Season 2 Trailer Amazon Prime Video
  • Hulu
1 of 76

Here’s when 75 broadcast, cable and streaming series debut and come back

Summer is in full swing, and everyone is staying at home as much as possible to prevent the spread of COVID-19. Luckily, dozens of new and returning shows are premiering this summer. The list includes some big titles like "The Twilight Zone" and "The Umbrella Academy," plus original shows for new streaming services HBO Max and Peacock.

Also Read: Fall TV 2020: Every Broadcast Show Canceled, Renewed and Ordered – So Far (Updating)

View In Gallery