Disney Streaming Service Will Be Priced ‘Substantially Below’ Netflix, Says Bob Iger

“Less volume” is the reason, exec says

bob iger

Disney’s standalone streaming service won’t launch until late 2019, but CEO Bob Iger is already planning on making it cheaper than its burgeoning rival Netflix.

“Our plan on the Disney side is to price this substantially below where Netflix is,” said Iger on the company’s Q4 earnings call. (Netflix currently runs in between $7.99 and $13.99 a month.) “That is in part reflective of the fact it’ll have less volume,” added Disney’s top executive.

Iger said the service will launch with “a lot of high quality,” and will increase its price as the platform adds titles over time. The exec said there’s a “gigantic” opportunity for Disney to pull in customers, pointing to potential deals for Disney credit card holders or theme park passes.

The service, which will launch about a year after Disney’s “ESPN Plus” streaming option, will be advertisement-free, said Iger. Disney’s decision to pull its content from Netflix and start its own service made waves when it was first announced in August.

“The launch of our direct-to-consumer services mark an entirely new growth strategy for the company, one that takes advantage of the incredible opportunity that changing technology provides us to leverage the strength of our great brands,” said Iger at the time.

A potential acquisition of Fox’s TV and film businesses emerged earlier this week, which would bolster Disney’s arsenal with franchises like “X-Men” and “The Simpsons” as it preps for its 2019 streaming debut.