Disney says that more than 10 million people have signed up for its Disney+ streaming service, which launched on Tuesday.
Disney is offering a free 7-day trial for all users. Disney has been taking sign-ups for Disney+ since August, offering subscriptions for $6.99 a month, $69.99 for a year, or as part of a $12.99 monthly bundle with Hulu and ESPN+.
Disney has projected to reach 60-90 million global subscribers by 2024, the same year it expects the service to be profitable. Wedbush analyst Daniel Ives previously told TheWrap he believes Disney+ needs 20 million subs in its first year to be on track. The first time Disney will report any hard subscriber figures will be during its next quarterly earnings in early 2020.
The strong showing comes amid some technical issues for the service. Soon after its launch early Tuesday morning, many consumers complained about not being able to sign up or watch some of the content after they logged in. Eager customers shared several different error messages on Twitter, with some users being met with an “unable to connect” alert. Others were greeted with “Error. Sorry something went wrong. Please try again later.”
“The consumer demand for Disney+ has exceeded our highest expectations. While we are pleased by this incredible response, we are aware of the current user issues and are working to swiftly resolve them,” a Disney spokesperson told TheWrap on Tuesday morning. “We appreciate your patience.”
Earlier on Wednesday, Apptopia reported that the Disney+ mobile app was downloaded 3.2 million times within its first 24 hours, and watched 1.3 million hours of content.
Disney+ launched in the U.S., Canada and Netherlands — Disney tested a beta version of the service in the Netherlands over the summer — on Tuesday, and will roll out to Australia and New Zealand next week. Next March, Disney+ will be available in many European countries including the U.K., France, Germany, Italy and Spain.