How Doing Things Media Laughed It Up to 30 Million Instagram Followers and a TV Show in 2 Years

Co-founders Reid Hailey and Derek Lucas say making young people laugh has been critical to growing their budding social media empire

The key to a booming network of Instagram accounts? Making people laugh, according to Doing Things Media co-founders Reid Hailey and Derek Lucas.

Two years after launching, Doing Things Media now has more than 30 million people following its array of social media accounts, combining for 500 million views each month. On Instagram, where the lion’s share of its fans are, you can find a small army of “Doing Things” accounts — “Animals Doing Things,” “Drunk People Doing Things” — dedicated to finding and posting funny videos. Staples include dogs wearing sunglasses and looking cute on boats and drunk people doing, well, stupid stuff.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44