Dolby Rolls Out Atmos Theater Sound System at CinemaCon

Dolby CEO Kevin Yeaman tells CinemaCon that new platform allows greater creative control, enhanced consumer experience.

Dolby Laboratories showed off its new Dollby Atmos sound platform Monday for movie executives at the annual CinemaCon convention in Las Vegas.

Dolby CEO Kevin Yeaman call the new technology “our most significant innovation in years" and said that it gives sound designers and content creators more control and enables them to easily monitor and tweak the results. 

The new system, Yeaman said, will provide theater audiences with “a life-like, sensory experience” with sounds that can seem to emanate from almost any place in the auditorium. The technology can handle 128 audio inputs, and feed signals to as many as 64 different speakers.

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“To be able to move sounds anywhere in the theater, and to also create environments that surround and excite an audience, is extremely powerful,” said Mike Hedges, a re-recording mixer at Park Road Post Production.

Dolby said it plans to roll out the system in "premium locations" in the U.S., Europe and China this year, ahead of a wider deployment next year.