The NBC made-for-TV movie’s 2.548 million additional total viewers in three-day delayed viewing is the biggest lift ever for a broadcast movie. It originally scored 13 million total viewers, per Nielsen’s Live + Same Day ratings, so per L + 3 Day numbers, “Coat” has now eclipsed 15.5 million total audience member.
Now, “Coat of Many Colors” is the most-watched broadcast TV movie in more than six years.
“Coat” also rose 27 percent in the key 18-49 demographic, reaching a 2.34 from a 1.84. That is the highest rating for a broadcast movie in nearly five years — a span covering 158 entrants.
The aforementioned total eyeball record counts theatrical, made-for-TV and direct-to-video films and mini-series that aired in primetime on the Big 4 networks, excluding live musicals.
17 Top-Grossing Broadway Musicals of All Time From 'Kinky Boots' to 'The Lion King'
17. "Kinky Boots" Opened: April 4, 2013 Closed: Still running Gross to date: $238.8 million
16. "Hairspray" Opened: Aug. 15, 2002 Closed: Jan. 4, 2009 Gross: $252.2 million
15. "Aladdin" Opened: March 20, 2014 Closed: Still running Gross to date: $253.0 million
14. "Rent" Opened: April 29, 1996 Closed: Sept. 7, 2008 Gross: $274.2 million
13. "The Producers" Opened: April 19, 2001 Closed: April 22, 2007 Gross: $288.4 million
12. "Mary Poppins" Opened: Nov. 16, 2006 Closed: March 3, 2013 Gross: $294.6 million
11. "Miss Saigon" (original production) Opened: April 11, 1991 Closed: Jan. 28, 2001 Gross: $298.7 million
10. "Les Misérables" (original production) Opened: March 12, 1987 Closed: May 18, 2003 Gross: $406.3 million
