We've Got Hollywood Covered

Don Cheadle Launches New Production Company, Signs First-Look Deal With Industrial Media

Radicle Act will produce TV content under the deal

Don Cheadle has launched Radicle Act, a new television and film-focused production company committed to pushing a diverse slate, and signed a first-look deal for television and digital programming with Industrial Media Thursday.

On Radicle Act’s film side, the “Black Monday” and “Avengers” actor has set up an adaptation of the book “Amari and the Night Brothers” with Universal Pictures, with Mandeville and Genius Productions also producing.

Mika Pryce has been appointed Radicle Act’s senior vice president and head of development.

“With the advent of Radicle Act, we hope to live up to the namesake and seed the landscape, producing new and exciting material across multiple platforms,” Cheadle said. “Mika and I are looking very forward to rolling up our sleeves and getting to work with Industrial Media and many others ASAP.”

“In addition to being an immensely talented actor, Don is also an accomplished producer going back to the Academy Award winning ‘Crash’ and continuing with television hits like ‘House of Lies’ and ‘Black Monday,'” Eli Holzman, CEO of Industrial Media, said. “We feel privileged to have landed this deal with Don and Mika. Radicle Act will be a driver for us as we expand our efforts in scripted television and as we seek to support and collaborate with up-and-coming talent and new voices.”

“I’m incredibly excited to be working with Don on a number of amazing projects across television and film, but especially excited to help curate projects that will center marginalized voices of all kinds within these spaces,” Pryce added.

Cheadle is set to star in new sci-fi drama series, “Don’t Look Deeper,” currently in development for Quibi, Jeffrey Katzenberg’s upcoming streaming service. It will be centered on a California high school senior that finds out she’s not human — a revelation that will ultimately put her life in danger.

Deadline was first to break the news.