Dove apologized and pulled down an online soap ad in which a black woman pulled up her shirt to reveal a white redheaded woman underneath.
The ad, which has since been removed from Facebook, drew fire from beauty blogger and makeup artist Naythemua.
“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully,” Dove tweeted on Saturday. “We deeply regret the offense it caused.
An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.
— Dove (@Dove) October 7, 2017
But the Twitterverse was not impressed, decrying the ad and the brand’s history of questionable marketing for its products.
“My being black is symbolic of dirt? This is pure racism,” one tweeted.
— Megha Mohan (@meghamohan) October 8, 2017
— Min. Nathi Mthethwa (@NathiMthethwaSA) October 8, 2017
— Kristina Chäadé Dove (@KristinaCDove) October 8, 2017
Dove you're a disgrace & banned from my house. In fact you have no right to call yourselves "Dove." "Snake" is more appropriate
— Yems (@UKLionHeart247) October 8, 2017
Such disrespect by Dove! My being black is symbolic of dirt? This is pure racism! pic.twitter.com/Xmnp30lAPp
— May Lerone (@MayLerone) October 8, 2017
— Kefilwe Dire (@mankefi) October 8, 2017
— Blessed ???????? (@helensinnn) October 8, 2017
Before 'Ghost in the Shell': 15 Notorious Cases of Hollywood Whitewashing (Photos)
That time John Wayne played Genghis Khan isn’t even the worst example on this list
Critics say "Ghost in the Shell" is yet another example of an old Hollywood practice of casting white actors to play characters of different races. Read on for some of the most notorious instances of Hollywood whitewashing.
Movies By Ryan Gajewski | August 30, 2017 @ 3:34 PM
Culture By Tim Kenneally | July 19, 2017 @ 10:25 AM
Movies By Jeremy Fuster | March 31, 2017 @ 2:42 PM