Dwayne Johnson’s Next Movie Deal Included $1 Million for His Own Ad Agency

Actor scored gigantic $22 million payday for Universal’s “Red Notice”

Last Updated: May 9, 2018 @ 5:35 PM

Dwayne Johnson’s deal for Universal Pictures’ upcoming film “Red Notice” included a $1 million fee for the Seven Bucks Creative ad agency he created — in addition to his already hefty salary.

According to a recent Wall Street Journal article, the actor scored a $21 million base pay for the film after almost every major studio bid on rights to the action comedy “Red Notice,” with Universal and Legendary winning out and handing The Rock his career-best paycheck. The actor’s year-old advertising outfit also scored $1 million as part of his package to create content that is utilized by departments such as advertising, marketing and publicity for the film — bringing his total up to $22 million.

Johnson is a social media giant, boasting over 105 million followers on Instagram, and almost 13 million on Twitter. He also has become known for breaking exclusive casting and shooting news, as well as trailers, for his projects, like “Jungle Cruise,” “Skyscraper” and his most recent blockbuster, “Rampage.”

“Red Notice” will be produced by Beau Flynn through his FlynnPictureCo. with Johnson, Dany Garcia and Hiram Garcia through their Seven Bucks Production banner, along with Rawson Marshall Thurber, who is writing and directing. Thurber is said to receive an eight-figure salary while the project itself will cost upwards of $125 million.

Universal is aiming for a production start date on “Red Notice” in the spring of 2019, which means it will hopefully be released in 2020.

Universal had no comment. Representatives for Johnson did not yet responded to TheWrap’s request for comment.

For the record: A previous version of this story said Johnson himself, rather than the Seven Bucks Creative division of his production company, received $1 million for its promotional services.