Dwayne “The Rock” Johnson and Dany Garcia’s Seven Bucks Productions announced on Tuesday their plans to launch their new YouTube channel, Seven Bucks Digital Studios.
They will partner with Studio71, the digital entertainment company and multichannel network of the ProSiebenSat.1 Group, on the venture that will debut in Summer 2016.
“Other than my family, social media is my strongest relationship and it’s allowed me to connect on a very direct and personal level with fans globally,” Johnson said. “We’re thrilled to partner with the world-class team at Studio71 to deliver cool, compelling and entertaining content for audiences around the world to enjoy.”
“Seven Bucks and Studio71 both share a passion for innovation and excellence,” Garcia added. “The launch of this channel and the collaboration with Studio71 only strengthens our ability to provide the greatest level of entertainment to our consumers on all media platforms.”
Seven Bucks Digital Studios will extend Johnson’s already sizable social media presence and talent for digital content creation. Johnson, who has over 100 million followers across his social handles, will feature his own videos and shine a spotlight on Seven Bucks Productions’ projects along with other creators who share his work ethic and drive to inspire, motivate and entertain.
The YouTube channel will deliver monthly collaborations with top digital native talent and an action-based scripted online series.
Seven Bucks Productions is currently producing a number of Johnson’s film and TV projects, including Paramount’s “Baywatch,” New Line Cinema’s “Shazam,” and HBO’s “Ballers.”
Studio71 draws 5 billion views a month. It is headquartered in Berlin and Los Angeles, with offices in New York, Detroit, San Francisco, Toronto, London and Vienna.