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Dwayne Johnson to Develop ‘Muscle Beach’ Series for USA

The Rock will executive produce scripted series set in 1980s bodybuilding world

Last Updated: July 20, 2016 @ 12:40 PM

Dwayne Johnson is developing a scripted series set in the 1980s world of bodybuilding for USA Network, the actor/producer announced on Instagram.

“Muscle Beach” is written by Jeremiah Friedman and Nick Palmer, and the duo will executive produce alongside Johnson and Dany Garcia, who co-founded Seven Bucks Productions together.

The series is set in a legendary bodybuilding gym in 1980s Venice Beach, where several lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost.

“As a kid growing up in the 80’s it’s exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture – the 80’s,” Johnson said. “The 80’s was a crazy time in Venice Beach with many lost souls. A very crazy time…”

BIG NEWS: Our @sevenbucksprod along with our producing partner Beau Flynn’s @flynnpictureco sell a script titled “MUSCLE BEACH” to USA Network! Written by Jeremiah Friedman and Nick Palmer. An original hour long drama series who’s found the perfect home at USA – a network who’s been on fire with their brilliant dramatic television. “Muscle Beach” is set in a legendary bodybuilding gym in 1980’s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body obsessed fitness movement that took the nation by storm during the supersized Reagan 80’s, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams. As a kid growing up in the 80’s it’s exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture – the 80’s. The 80’s was a crazy time in Venice Beach with many lost souls. A very crazy time… #SevenBucksProds #FlynnPictures #USANetwork #OriginalDramaSeries #MuscleBeach

A photo posted by therock (@therock) on