Dwayne “The Rock” Johnson has been teasing a major announcement on social media for days now and today he delivered: The Rock Clock.
The newest product in Johnson’s growing Project Rock lifestyle brand is a mobile app and motivational alarm clock designed to encourage people to fulfill their goals, no matter how big or small.
The free app functions by users entering a personal goal, choosing a completion date and setting a morning alarm, which features 25 alert tones, all curated and personally selected by Johnson. Rock Clock wakes users with motivational videos and messages that Johnson sends from his own personal phone daily, reminding them of a goal and inspiring them to achieve it.
The Rock Clock has no snooze button, something Johnson did intentionally to keep people from hitting snooze on their goals. Users also have the option to set their clock to “Rock Time,” whereby they are synched with Johnson’s schedule. FYI, he’s usually up at 4 a.m. ET to hit the gym.
Johnson’s Project Rock bags were the first product released under the Project Rock banner, designed and produced in collaboration with Under Armour, which completely sold out in the first 10 days.
Project Rock was developed in part by Dwayne Johnson, The Garcia Companies, WME-IMG and advertising agency Droga5.