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‘El Camino: A Breaking Bad Movie’ Was Watched by More Than 25 Million Households in Its First Week, Netflix Says

Nielsen reported Aaron Paul-led followup film drew an average-minute audience of 6.5 million during its first three days

Aaron Paul can shout his signature catchphrase once more, because Netflix says that “El Camino: A Breaking Bad Movie” was watched by more than 25 million households during the first week after its Oct. 11 launch.

“El Camino: A Breaking Bad Movie was watched by 25,734,392 households in its first seven days,” Netflix tweeted Wednesday.

For reference, since Netflix doesn’t give us a ton when it decides to release its internal viewership tallies, the streaming service previously said its Sandra Bullock-led film “Bird Box” was watched by more than 45 million different accounts during its first 7 days on the platform.

Nielsen shared its “El Camino” stats after Nielsen reported last Thursday that the followup movie, centered on Paul’s Jesse Pinkman, drew an average minute audience of 6.5 million during its first three days. The ratings currency company said “El Camino” reached nearly 8.2 million TV viewers in that same 72-hour window.

On the film’s first day of release, “El Camino” had an average minute audience of 2.6 million, according to Nielsen.

About 36% of the film’s average minute audience over its first three days were younger adults in the ages 18-34 demographic, the largest share among the measured demos, Nielsen says. The audience was heavily male, with almost 40% comprised of men 18-49.

“El Camino” was shrouded in mystery in the weeks and months leading up to its release, fueled by “Breaking Bad” creator Vince Gilligan and his desire for intense secrecy surrounding the film. Individuals with knowledge of the production told TheWrap that Gilligan, who made his directorial debut with “El Camino,” and the film’s producers wanted the film under heavy lock and key, in order to protect any spoilers from getting out. Filming was done in total secrecy in New Mexico, under the fake title “Greenbriar.”

The movie picks up right where “Breaking Bad” left off back in 2013. Walter White (Bryan Cranston) is dead and Jesse Pinkman (Paul) has finally escaped from captivity. With none of the Nazis left alive, Pinkman is on the run from both his past and the cops. New dangers emerge along the way in Vince Gilligan’s sequel movie, which in addition to its Netflix run also enjoyed a limited theatrical release the weekend of its launch.