After a long delay, Eli Roth‘s cannibal movie “The Green Inferno” will finally hit theaters on Sept. 25 via Blumhouse’s BH Tilt label, which will release the genre film in collaboration with Universal Pictures and High Top Releasing, a label that uses Focus Features’ distribution capabilities.
The companies will debut “The Green Inferno” on approximately 1,000 screens and promote the film by employing a targeted digital campaign focused on creating awareness and engagement among genre fans.
In “The Green Inferno,” a group of student activists travels to the Amazon to save the rainforest and soon discover that they are not alone, and that no good deed goes unpunished.
“The Green Inferno is a wild, fun ride that took us deeper into the Amazon than anyone has ever taken a film crew,” said Roth. “BH Tilt is a forward thinking label that is helping to redefine how genre movies can be released. I want to express my deep gratitude to the fans for their incredible support of this movie and to everyone at Blumhouse and Universal for making sure fans can experience the film in theaters across the country.”
“When we launched BH Tilt we said our goal was to be part of the continuing evolution of distribution, whether it is through changing marketing strategies, changing revenue sources or changing windows. We are excited to capitalize on new developments in distribution and marketing to bring Eli’s movie to horror lovers across the country,” added Blum.
Blumhouse, which has a 10-year first-look production agreement with Universal, specializes in micro-budget genre movies. The company, whose franchises have grossed more than $1.4 billion worldwide, gives directors creative freedom to make the movies they want. Given their low-budgets, the films can be distributed and marketed both traditionally and in new ways.
BH Tilt is dedicated to creating tailored distribution strategies for genre films.
Watch Roth and Blum trumpet the announcement in the Facebook video posted below, and let us know if you plan to see “The Green Inferno” in the comments section.
BREAKING: The Green Inferno IS COMING SEPTEMBER 25TH! Saved by Blumhouse Productions, COMMENT AND SHARE with your excitement! Thank you everyone for your unending support, it helped save this movie!!
Posted by Eli Roth on Monday, June 1, 2015