Can Elon Musk Save Twitter by Turning His Crypto Bros Into Pay Pals? | PRO Insight

The app’s billionaire owner is banking that users will make payments via tweet as he pivots from an ad-based business model

I know, I know. Yet another Elon story. Especially dangerous when what is written today is already tweeted away tomorrow by this generation’s Tony Stark. But it’s a story too big to disappear when so much cash — $44 billion — is disappearing. More like burning, as advertisers and employees leave both the easy way (voluntarily) or the hard way (not). It just gets worse for Musk (and sadly for Twitter employees) with each passing day. Shockingly worse.

Undoubtedly, Musk feels misunderstood throughout the chaos. After all, how could we mere mortals understand the logic behind his resource-depleting (and human-decimating) Twitter lark? Don’t we understand that Robert Downey Jr. has nothing on him? Elon is our very own visionary Iron Man who can do no wrong as he drives us onto bold new roads with Tesla and takes us into brave new worlds of space via SpaceX.

Become a member to read more.

Peter Csathy

Peter Csathy is a WrapPRO contributor writing about the intersection between tech and entertainment/media. He's chairman of Creative Media (, a boutique media, entertainment and tech business advisory and legal services firm. His monthly “Fearless Media” newsletter ( covers the future of entertainment, media and tech; and his weekly “NFT Legal Update” newsletter ( covers Web3 and the NFT ecosystem. You can follow him on Twitter @pcsathy.