Emmys Rack Up 7.1M Facebook Interactions (Exclusive)

More than 25 percent of all Emmy viewers talked about the awards show on the social media site

The 65th Annual Emmy Awards on Sunday didn’t just get its most viewers since 2005 — the program also made its mark on social media.

Some 4.8 million users generated 7.1 million total interactions about the Emmy Awards, Facebook’s Data Editor Robert D’Onofrio told TheWrap exclusively on Monday. That means more than one-quarter of all Emmys viewers had a Facebook interaction regarding the telecast.

Also read: Ratings: Emmys Score Highest Key Demo Ratings Since 2006, but NFL Still Grabs Win

The other huge TV moment on the social-media site Sunday was the penultimate episode of the evening’s Outstanding Drama Series winner, “Breaking Bad.”

More than 800,000 people generated over a million interactions on Facebook Sunday, D’Onofrio said.

Also read: Facebook’s Top 5 Most Social Emmys Moments (Exclusive)

Facebook, by far the largest social platform, tracks interactions for big events such as the Emmys. As TheWrap previously reported on Sunday, the top five most-interacted moments on Facebook from the 2013 Emmy Awards were:
1. “Breaking Bad” Wins Best Drama Series
2. Jim Parsons wins Outstanding Lead Actor in Comedy Series
3. Former hosts Jimmy Kimmel, Jimmy Fallon, Jane Lynch, and Conan O’Brien join Neil Patrick Harris on stage during the opener
4. Elton John’s introduction (by Matt Damon and Michael Douglas) and musical performance
5. Merritt Wever’s concise acceptance speech for Supporting Actress in Comedy Series