‘Sunday Night Football’ Clobbers Virtual Emmys in Earliest TV Ratings

Guess not everybody loves “Schitt’s Creek”

Sunday’s virtual Emmys ran into a shootout of a “Sunday Night Football” game, when “Schitt’s Creek’s” big night was overshadowed (in TV ratings, at least) by the Seattle Seahawks’ home win over the Tom Brady-less New England Patriots.

Other NFL overruns also created a tough path for the Jimmy Kimmel-hosted Emmys. (Plus, there was a Western Conference Finals NBA game on cable. That’s an abnormality as during non-COVID years, basketball wraps up in June.)

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Tony Maglio

Tony Maglio

TV Editor • tony.maglio@thewrap.com • Twitter: @tonymaglio