Erik Counter Out as Paramount’s President of Worldwide Creative Marketing

Peter Giannascoli will become co-president of domestic marketing with Rebecca Mall

Last Updated: August 20, 2016 @ 12:15 PM

Erik Counter is leaving his position as president of worldwide creative marketing at Paramount Pictures, the company announced Friday.

Peter Giannascoli will join Rebecca Mall as co-president of domestic marketing at the studio. Giannascoli will oversee creative marketing and advertising across multiple platforms, and he will have the research teams reporting to him.

Meanwhile Mall — a recent hire from Google — will command digital and brand strategy, media and publicity.

Giannascoli, who most recently served as EVP of worldwide marketing for home video, will report to Paramount Vice Chairman Rob Moore. Mall will report to Megan Colligan, Paramount’s worldwide president of marketing and distribution.

In his role in home media, Giannascoli managed strategy and implementation of marketing campaigns for Paramount’s physical and digital releases worldwide. He helped refine the SuperTicket, advance the studio’s efforts in VR and led Paramount’s partnership with Google on their new Jump camera system.

“As a longtime member of the Paramount family, Peter is a gifted marketer and a well-respected veteran who has led numerous successful marketing campaigns for our studio,” Paramount Pictures Chairman & CEO Brad Grey said in a statement. “With Peter at the helm of all creative, we are positioned to develop impactful and compelling campaigns for our robust slate of upcoming films.”

“Peter’s new role at Paramount Pictures furthers our commitment to grow and strengthen our creative marketing and digital teams,” said Moore. “Working alongside Rebecca Mall, and with the new teams under Megan Colligan, Peter is part of a strong, experienced team dedicated to expanding our audience reach through innovative marketing initiatives across all platforms.”