Esquire is following in the footsteps of streaming services Netflix and Amazon by releasing all 10 episodes of a golf documentary series, “The Short Game,” at once on demand.
Starting Dec. 22, viewers will be able to binge watch the show through the network’s mobile app Esquire TV NOW, online at esquiretv.com/NOW, and on multiple partners, including Comcast, Charter, Time Warner, DirectTV, Verizon and Cablevision.
“Short Game,” which follows the lives of 10 of the best 7-and 8-year-old golfers in the United States, will begin airing on Esquire on Jan. 20.
The decision makes Esquire the first TV network to test the model that has successfully launched hit shows including “House of Cards,” “Orange Is the New Black” and “Transparent” — all of which received Golden Globe nominations this year.
USA Network is experimenting with On Demand broadcast in a smaller fashion. Upcoming comedy “Playing House” will have each individual episode debut on demand a week before its broadcast premiere.