Eva Longoria Signs First-Look Deal With Universal TV

NBC Entertainment and Universal TV  are currently partnering with Eva Longoria on the relationship series "Ready for Love"

Eva Longoria has signed a first-look development deal with Universal Television, the studio and NBC Entertainment announced Thursday.

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Longoria is executive producer of NBC’s upcoming “Ready for Love," a new relationship series from Renegade 83, UnbeliEVAble Entertainment and Universal Television.

The pact announced Thursday is a non-writing, executive producer agreement with Longoria and her production company UnbeliEVAble Entertainment.

“Having Eva Longoria on our team is a huge advantage for our alternative program development as we have pleasantly discovered in implementing her ideas for ‘Ready for Love,’ which is shaping up as a terrific and upbeat series,” said Paul Telegdy, president, alternative and late-night programming, who made the announcement with Jennifer Salke president of NBC Entertainment.

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“We know that this new agreement with Eva Longoria is significant in continuing what has already been a productive relationship,” said Salke.  “She has exceptional energy, vision, a prestigious name and the creative knack for finding compelling new concepts for our growing studio.”

Longoria is best known for her starring role as Gabrielle Solis on the long-running series "Desperate Housewives." 

“I am thrilled and excited to join Universal Television on what promises to be a wonderful and creative partnership, especially given all of the recent success at both the studio and the NBC network,” said Longoria. 

Longoria is also executive producer of Lifetime’s upcoming “Devious Maids,” alongside “Desperate Housewives” alum Marc Cherry.  

On the feature-film front, Longoria begins shooting “Frontera” in New Mexico next month alongside Michael Peña and Ed Harris.