Exclusive: ABC Giving Jamie Oliver’s New Show a Sunday Sneak

“Food Revolution” will now get a preview behind a new “Desperate Housewives”

Last Updated: March 9, 2010 @ 6:36 PM

"Jamie Oliver’s Food Revolution" will be televised — a few days earlier than expected.

Yesterday we told you that ABC had decided to keep "Castle" on Mondays, rather than air a special Sunday edition. But the network didn’t want to air another "Brothers and Sisters" repeat in the Sunday slot.

So now comes word that ABC will preview Oliver’s new unscipted series instead. A sneak showing of "Food Revolution" will air Sunday, March 21 at 10 p.m., right after a new "Desperate Housewives."

The Sunday episode will then get repeated Friday, March 26 at 8 p.m., with episode two airing in the show’s regular timeslot that same Friday at 9 p.m.

All this is designed to help "Food Revolution" get some exposure before heading to Fridays, where the networks have struggled to launch new shows recently. 

The previously planned March 26 season premiere of "Wife Swap" has been pushed to April 2 as a result.

"Food Revolution," which filmed last fall, features Oliver taking residence in a West Virginia city that’s been dubbed the unhealthiest city in America.  It seems to be poised to tap into the same cultural relevancy theme that’s made CBS’s "Undercover Boss" a hit.

UPDATE 6:35 PM: Just heard that ABC will repeat part one of the "Castle" two-parter on Sunday, March 29 — the night before the first-run part two of the special airs on Monday, March 30. So "Castle" gets a little Sunday love after all.

 

Check out an extended preview below, as well as a clip featuring a wingnut radio host attacking Oliver’s good intentions: