Facebook Beats Earnings Expectations as Mobile Advertising Surges

“Engagement across our family of apps keeps growing, and we remain focused on improving the quality of our services,” CEO Mark Zuckerberg says

Facebook announced its Q2 2015 earnings on Wednesday, topping analysts’ estimates as mobile advertising and active users increased.

The social media giant delivered earnings of $0.50 per share on revenue of $4.04 billion.

Wall Street expected earnings of $0.47 per share on $3.99 billion in revenue for the quarter, according to analysts polled by Yahoo Finance.

Mobile was once again a big source of growth, as mobile daily active users reached 844 million, up 29 percent year-over-year.

Mobile advertising revenue represented close to 76 percent of advertising revenue, up from 62 percent of advertising compared to the same time period last year.

Both daily and monthly active users went up, 17 percent and 13 percent year-over-year, respectively.

CEO Mark Zuckerberg praised his company’s growth: “Engagement across our family of apps keeps growing, and we remain focused on improving the quality of our services.”

On the company’s earnings call, Zuckerberg said the social-media giant has reached 1.49 billion global users, while users of Facebook and Instagram are averaging 46 minutes per day on the platforms.

He also said the company has made improvements to Instagram, including the introduction of trending content and updating the search function.

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