Why Facebook’s Stories Feature Is Critical to Company’s Long-Term Success

The ephemeral feature gives users a reason to keep checking its app — while giving Facebook another way to drive big ad sales

Copying your competitors pays off in a big way, at least for Facebook.

Mark Zuckerberg, while speaking during the company’s first quarter earnings call on Wednesday, said Facebook now has 500 million daily users of Stories, its ephemeral pictures and videos sharing feature, each day. Once you factor in Instagram and WhatsApp, which have their own versions of Stories, that number grows to 1.5 billion.

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Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44