Facebook is testing a new way to make money and reduce spam by charging users $100 to message people with large followings.
The people in question aren't your average joes. They are public figures like Facebook founder and CEO Mark Zuckerberg.
The world's biggest social network announced earlier that it is experimenting with adding a $1 charge for Facebook users who message a person who isn't part of their "friends" network. It said analysts believed the fee could cut down on unwanted messages.
A Facebook spokeswoman said the hefty $100 charge was part of the test.
"We are testing some extreme price points to see what works to filter spam," Jillian Stefanki, a spokeswoman at Facebook, said in a statement to TheWrap.
"Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful," the company said in a post on Facebook.