Video Publishers Sour on Facebook Watch: New Content ‘Mathematically Is Not Justifiable’

The video platform continues to be a hit or miss for publishers looking to drive revenue

Nearly two years and a billion dollars after the launch of Facebook Watch, video publishers say the platform is still struggling to shift the viewing habits of its online community, while ad revenue continues to be a hit or miss.

In interviews with seven publishers with experience on Facebook Watch, only one reported having substantial success on the platform. Most said the modest ad revenue produced hasn’t justified further investment in the platform — despite videos racking up millions of views. Four out of the seven producers, who all at one time produced Facebook-funded shows, say they are no longer investing in exclusive content for the platform.

Become a member to read more.