Inside the Fight for Exclusive Content as Streamers Acquire Studio Libraries

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“The major platforms have been buying like drunken sailors,” Stephen Kerr, president of Business Marketing Consultants, says

Increasing demand for exclusive programming has streaming services looking to acquire studio content libraries to fill the need. Even as mega-streaming services like Netflix, Amazon and Disney+ are unveiling major plans to produce original content, experts say demand is high to acquire studio libraries in what one entertainment executive called a “battle royale” to catch and hold subscribers. “When you just think of a very simple kind of economic supply-and-demand perspective, there’s a demand out there now because of streamers,” Curtis Vega, head of the global media and communications sector for the corporate banking division of HSBC, told TheWrap. “Their finance is really either built by production, or it’s built by the library.


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