Poppy, a new surrealist nightlife concept in West Hollywood from the guys behind Bootsy Bellows, The Nice Guy, and Delilah, will only be open on Thursday nights, beginning August 24. (Elizabeth Daniels Photography)

Oversized oyster shells concealing a bottle-bearing mermaid are coming to West Hollywood.

Poppy, billed as a “bohemian fantasy,” is a new nightlife spot from the team behind Bootsy Bellows, ShoreBar, Delilah, Peppermint Club and Blind Dragon, opening its door to select collection of guests tonight.

For John Terzian and Brian Toll’s h.wood Group, it’s only a few steps north up La Cienega Boulevard from their mafia-styled haunt The Nice Guy, taking over and reimagining the space that used to be the STK steakhouse.

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A mashup of a fanciful botanical garden and tipsy Versailles parlor party, the ornamental multi-room space will soon be backing up traffic on La Cienega with Ubers and Lyfts belching out the affluent young professionals plugged into Terzian, Toll, and h.wood’s network.

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Opening only one night a week, the distinct scenes within the venue should give a shake to the lone hotly contested weeknight in the Hollywood nightlife scene: Thursdays.

Across town in Hollywood, Tao Group’s “Highlight Room” at the Dream Hollywood has begun rooftop poolside parties on Thursday nights while the big room big crowd at 1Oak lumbers on several years past its young Hollywood peak.

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As the first fumes of the 2018 awards season begin to filter through the industry, Poppy should also figure into many post-telecast Sunday night after-party plans.

It begins this Sunday.

Designer Jeremy Scott and UGG are throwing a post-MTV VMA’s bash in the space. And down the rabbit hole we go …

Poppy
Thursday nights only
755 La Cienega Blvd.
West Hollywood

Emmys 2017: Nominees From 'Veep,' 'This Is Us' and 'Black-ish' Do Drinks Together (Photos)

2017 Emmy nominees Tracee Ellis Ross and Kathryn Hahn were among an impressive turnout of nominated actors at a TV Academy cocktail party hosted by their peers on Monday night, August 21.

Jordan Strauss for the Television Academy
RuPaul, Tony Hale, and Michelle Visage have a lot to smile about. For one, RuPaul and Visage's "Drag Race" on VH1 scored 8 Emmy nominations.

Also Read: Emmy Nominations 2017: The Complete List

Jordan Strauss for the Television Academy
Some years at this annual event, part-time Montage resident Justin Bieber has popped in. Not this year.

Jordan Strauss for the Television Academy
Patrika Darbo (who won an Emmy last year) and Lily Tomlin are the "Governors" of the Performers Peer Group. That means they lead this branch of the TV Academy.

Jordan Strauss for the Television Academy
Here is a partial group shot of the 2017 acting nominees. On Friday night of Emmy weekend, a larger grouping of the nominees who are in town will pose for another class photo.

Jordan Strauss for the Television Academy
Allison Janney (with Leonardo Nam) spent time getting to know "This Is Us" lead Chrissy Metz when they took the stage together.

Also Read: ‘This Is Us’ Kicked Out of Emmy Costumes Race

Jordan Strauss for the Television Academy
Dr. K. on "This Is Us," Gerald McRaney, is a first-time Emmy nominee. He's up for Guest Actor in a Drama Series against two other guest stars on the same show. "This is a little nerve- racking. I like being on the set and the process of doing the work," he said. On working the Emmy campaign trail, McRaney told The Party Report, "It's weird, but it's a damn good weird."

Jordan Strauss for the Television Academy
Real friends alert: "Veep" co-stars Tony Hale and Matt Walsh drove off together at the end of the event.

Jordan Strauss for the Television Academy
"Television has never been better. Television rivals motion pictures," actor and voice of Porky Pig, Bob Bergen (right) told The Party Report. "I think the Amazons and the Hulus have brought the networks up a notch."

Jordan Strauss for the Television Academy
Salvador Camarena and Ross Matthews

Jordan Strauss for the Television Academy
Mindy Sterling (left, with Alan Tudyk) is nominated against herself in the Short Form Comedy or Drama Series.

Jordan Strauss for the Television Academy
Darbo and new TV Academy Chairman and CEO Hayma Washington have more than 20 more peer group receptions to attend before the ceremony on September 17.

Also Read: How BBC America’s Nature Series ‘Planet Earth II’ Got So Many Emmy Nominations?

Jordan Strauss for the Television Academy

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Chrissy Metz, Tracee Ellis Ross, Kathryn Hahn, and the ‘Veep’ guys (who drove together) descend on Beverly Hills in the midst of Emmy voting

2017 Emmy nominees Tracee Ellis Ross and Kathryn Hahn were among an impressive turnout of nominated actors at a TV Academy cocktail party hosted by their peers on Monday night, August 21.

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First Look Inside Poppy, h.wood Group’s New Surrealist Nightlife Hideaway in West Hollywood (Exclusive)

Emmys 2017: Nominees From 'Veep,' 'This Is Us' and 'Black-ish' Do Drinks Together (Photos)

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