FITE TV Eyes Addition of Music and Motorsports Verticals (Exclusive)

COO Mike Weber is targeting “underserved” live-streaming opportunities to expand platform beyond combat sports

FITE TV is looking to expand past combat sports and into the world of music and motorsports, two verticals that are “underserved,” the company’s COO Mike Weber told TheWrap.

“Music and motorsports are a comparable vertical that would work using our platform,” said Weber, who noted that the NFL, MLB and NBA all already have well-established platforms for their content, so it didn’t make sense to launch verticals in those areas. “But we see music and motorsports as being underserved, and so we’re exploring those areas.”

FITE TV wouldn’t be the first streaming service to build a business providing niche content to underserved audiences. Streamers, such as FloSports — which offers Brazlian jiu-jitsu (BJJ), horse racing, motorsports, and bowling coverage — has created a strong presence for itself by doing just that. And Twitch, Amazon’s gaming-centric livestream platform, attracts 15 million users a day with content that ranges from sports to gameplay to wrestling.

At this point, the company is only experimenting with the idea of expansion and didn’t provide further details on what the verticals might look like or the specific content each would…

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