Discovery, Inc. is teaming up with Amazon for Food Network Kitchen, a new subscription-streaming service that will offer consumers “live, interactive cooking instruction every week with the top culinary experts in the world, grocery and equipment delivery, over 800 on-demand classes and so much more to make the consumer’s cooking, shopping and food experience more convenient, joyful and delicious.”
It will also teach you how to cook with the assistance of Amazon’s Alexa, kinda. Here’s how Discovery explains that feature:
Customers can access and navigate Food Network Kitchen’s content with Alexa. Home cooks can just ask Alexa to browse the tens of thousands of recipes, hundreds of LIVE and on demand cooking classes, how-to videos, premium step-by-step video recipes and more on Echo Show. Simply say “Alexa, go to the next step,” or “Alexa, show me the ingredients” to navigate the recipe hands-free. While Alexa guides you through the recipe, you can set timers as you go, or ask questions like, “Alexa, how many teaspoons in a tablespoon?” Customers can also ask Alexa to play their favorite Food Network shows and while watching say “Alexa, save recipe” when they see a recipe they’d like to try later. Items are saved to their Food Network List and can be accessed on any device.
Priced at $6.99 per month or $59.99 per year and set to launch in the U.S. in October, Food Network Kitchen will be offered through Amazon Alexa and Echo Show, Fire Tablets, Fire TV devices and Fire TV Edition smart TVs, as well as iOS (iPhone and iPad) and Android mobile devices. The service will roll out across additional platforms and devices in 2020.
“Food Network Kitchen brings the top chefs in the world directly to consumers’ kitchens through first-of-its-kind live interactive cooking classes, seamless e-commerce transactions, and the richest culinary media ecosystem in the world,” David Zaslav, President and CEO, Discovery, Inc said. “We are re-imagining the direct-to-consumer experience as not just another entertainment service but as the “Peloton of Food” accessible to everybody. Through Food Network Kitchen’s proprietary streaming technology and our foundational partnership with Amazon, we believe this is a truly differentiated product that will make customers’ lives better. With hundreds of the world’s leading cooks offering live and on-demand classes every day, we want to be the trusted partner to everybody who wants to cook and loves to cook. No one needs to be alone in the kitchen again.”
See below for descriptions of the features that will be available on Food Network Kitchen, each in Discovery’s own words.
LIVE Interactive Classes: For the first time, customers will be able to stream LIVE cooking classes with two-way interaction allowing users and chefs to communicate in real-time. Unlike any other class experience in the world, customers will learn from the world’s best cooking instructors, including Food Network chefs and world-renowned culinary experts, including Bobby Flay, Rachael Ray, Martha Stewart, Ted Allen, Sunny Anderson, Alton Brown, Kardea Brown, Valerie Bertinelli, Anne Burrell, Daniel Boulud, Maneet Chauhan, Scott Conant, Giada De Laurentiis, Ree Drummond, Guy Fieri, Amanda Freitag, Ina Garten, Alex Guarnaschelli, Carla Hall, Eddie Jackson, JJ Johnson, Katie Lee, Jeff Mauro, Marc Murphy, Chris Santos, Nancy Silverton, Michael Symon, Jet Tila, Buddy Valastro, Jonathan Waxman, Molly Yeh, Zac Young, Geoffrey Zakarian and Andrew Zimmern.
800 On-Demand Cooking Classes: World’s largest ecosystem of culinary experts and the greatest chefs in the world providing a deep experience for customers. Classes range from basic skills for making kitchen staples to advanced techniques for the most passionate foodies.
Advanced Search Functionality: Food Network Kitchen’s state-of-the-art filtering technology will allow users to find perfectly curated classes and video recipes created by Food Network chefs. LIVE and on-demand classes, as well as video recipes, can be filtered by chef, level of difficulty, preparation time, cuisine, diet, allergies, popular food trends and more.
Ingredient Home Delivery: Food Network Kitchen will offer consumers home delivery of the ingredients shown in the classes, and from recipes throughout the platform. At launch, customers will be able to order ingredients through the Food Network Kitchen app using Amazon Fresh in select cities. Additional delivery partners will be announced in the coming months.
Culinary Equipment Home Delivery: Coming in 2020, Food Network Kitchen will offer a new one-touch transaction feature allowing consumers to purchase the equipment being used by the Food Network Kitchen chefs, from pots and pans, to utensils and appliances.
24/7 LIVE Culinary Support: Coming in 2020, for the first time, LIVE cooking advice and support will be offered 24/7, 365 days a year via the Food Network Kitchen “Kitchen-on-Call” service. Friendly expert cooks will be available to answer questions and provide suggestions and tips.
3,000 Instructional Videos: Consumers will be able to view exclusive content, search for inspiration, and be guided through their own cooking with helpful video instruction across any device. Chefs and trusted experts bring recipes to life and put culinary techniques within reach, taking users through each step of the cooking process.
Food Network Kitchen Content: Users will gain access to Restaurant Insights from Food Network chefs and talent, and Personalized Playlists of tailored content available across all devices.
A Curated Selection of Food Network’s Hit Cooking Shows: Available commercial-free on any device, the library will include 30 Minute Meals, Barefoot Contessa, Brunch @ Bobby’s, Girl Meets Farm, Good Eats, Guy’s Ranch Kitchen, The Pioneer Woman and more. Episodes can be viewed across all devices, anytime, anywhere.
80,000 Trusted and Chef-Tested Recipes: Food Network Kitchen offers users step-by-step cooking instructions tested and proven in the Food Network’s test kitchens by chefs including Giada De Laurentiis, Ina Garten, Anne Burrell and Alex Guarnaschelli, and home cooks like Emmy Award winning Valerie Bertinelli, Ree Drummond and Molly Yeh. More than 100 step-by-step video recipes will rotate seasonally.
Alexa Integration: Customers can access and navigate Food Network Kitchen’s content with Alexa. Home cooks can just ask Alexa to browse the tens of thousands of recipes, hundreds of LIVE and on demand cooking classes, how-to videos, premium step-by-step video recipes and more on Echo Show. Simply say “Alexa, go to the next step,” or “Alexa, show me the ingredients” to navigate the recipe hands-free. While Alexa guides you through the recipe, you can set timers as you go, or ask questions like, “Alexa, how many teaspoons in a tablespoon?” Customers can also ask Alexa to play their favorite Food Network shows and while watching say “Alexa, save recipe” when they see a recipe they’d like to try later. Items are saved to their Food Network List and can be accessed on any device.
Fire TV and Fire Tablet Integration: Customers will also be able to access the new Food Network Kitchen app via their Fire TV streaming device, Fire TV Edition smart TV or Fire Tablet, giving customers access to their favorite Food Network shows, LIVE and on-demand cooking classes, recipes and more on the biggest screen in their home with Fire TV or while on the go with their tablet. Customers will be able to seamlessly switch between devices. Navigate to the app by using your remote, tapping the app or just saying “Alexa, open Food Network Kitchen.”