Former CAA executives Stephanie Piza and Carla Vionette Santiago announced the launch of UNCMMN, their new talent management and entertainment partnerships firm, on Tuesday.
UNCMMN will aim to amplify diverse stories and deliver clients with the tools to reach audiences in an authentic voice.
“As the meaning of celebrity changes, influencers and content creators have the opportunity to define culture and the new Hollywood. UNCMMN is committed to developing its clients and presenting opportunities that challenge the current landscape of entertainment to stay ahead of the curve in a competitive market,” Piza said in a statement. “Understanding our client’s tone, personality and cultural background as well as the commitment to their long-term success is what will make UNCMMN stand out from traditional talent management firms. We present opportunities to our clients that strategically align with their brand both on and offline.”
UNCMMN is an independent venture, with Charles D. King’s Macro serving as a strategic investor.
Piza will head up UNCMMN’s talent team, while Santiago will handle partnerships.
“Today’s online audience can see through branded content that panders rather than celebrates diversity. UNCMMN sets to have real conversations with brands to authentically connect to their audience in the digital landscape in a meaningful way,” Santiago said in a statement. “UNCMMN sets to differentiate its projects from the current digital landscape by understanding the ‘why’ of key partnerships and will identify the best approach to content, help brands control their narrative and unlock opportunities to help tell an authentic story while maintaining the ethos of brand partners.”
Desiree Ansari will also join the talent team as a coordinator working alongside Piza. Ansari started her career at CAA, going on to work for Eva Longoria and most recently, in talent representation and celebrity brand marketing at Blended Strategy Group.
Britton Hardin will join the partnerships team as partnerships manager, coming over from WME.
Viral internet stars Jay Versace, Joanne The Scammer and JC Caylen are among the list of Piza’s clients now on UNCMMN’s roster.