Former Fox executive Don Wilcox has been named PBS’s new vice president of digital marketing and services.
Effective Oct. 27, Wilcox will oversee PBS.org and PBS Digital Studios, and will develop programs to help PBS stations strengthen membership at the local level. He’s also tasked with leveraging emerging digital channels and platforms to promote PBS content.
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He will report to Ira Rubenstein, senior vice president and GM, PBS Digital.
“Don’s expertise in developing cutting-edge digital marketing experiences for a wide range of audiences makes him an outstanding fit for PBS,” said Rubenstein. “PBS and local member stations have been innovators using the power of media to educate and entertain for 45 years. With Don’s help, we will maximize the opportunities provided by this evolving media landscape to attract and engage audiences.”
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Wilcox is a digital media veteran with more than 15 years of experience. Most recently, he served as an advisor to entertainment, media and agency clients. As vice president and general manager of branded entertainment at Fox Broadcasting Company, he oversaw the operations and strategy of Fox.com, AmericanIdol.com and TheXFactorUSA.com. Prior to joining Fox, he was executive director, marketing and client services at Sony Pictures Interactive. He’s also held key digital leadership positions at ABC, NBC and Microsoft.
“With the PBS audience growing dramatically, both digitally and on-air, this truly is an exciting time to join the team,” said Wilcox of his new role. “I’m looking forward to helping PBS and member stations find creative ways to reach even more viewers with content audiences love and trust.”
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PBS has over 350 member stations and reaches 109 million people through television and over 28 million people online each month.