CBS had a great seven days last week. But Fox wants you to know: It’s still the home of the best week ever (at least this season).
Not surprisingly, the Super Bowl lifted CBS to a huge win in adults 18-49 last week. As in, an 8.5 rating in the demographic, according to final Nielsen data released Tuesday.
But it turns out Fox still has the top-rated week of the season in adults 18-49. During the seven days ending Jan. 18, it averaged an 8.8 in the demo.
Unless Fox decides to schedule five days of "American Idol" sometime this season, that should end up being the top-rated week any network has this season. And it means that, for the first time since 2002, the network airing the Super Bowl won’t be able to claim the biggest week of the season in adults 18-49.
"Super Bowl Can’t Topple Fox’s Season High!" the network declared in a release Tuesday.
Two bits of background:
Fox’s big week came courtesy of the NFC championship game (the most-watched in 30 years), two hours of "American Idol" and a two-hour "24" premiere. So there’s that.
If Fox seems to be bragging a little, well, you could say CBS started it. During Sunday’s game, the network aired a spot touting one publication’s declaration that CBS was "The Network of the Decade."
Of course, TheWrap had a different verdict on the big winner of the decade. Where’s our commercial?!