Can Cable News Avoid a Ratings Collapse After Trump Leaves?

“The ratings are going to collapse. You don’t have to be a genius or an experienced executive to figure that out,” a former MSNBC executive tells TheWrap

If there’s one thing Donald Trump got right about his presidency, it’s that his past four years in the White House have been a boon for cable ratings. But as the former reality TV star prepares to exit in January following the election of Joe Biden, cable news networks will soon experience what life is like post-Trump — for better and worse.

“The ratings are going to collapse. You don’t have to be a genius or an experienced executive to figure that out,” Richard Wolffe, a former MSNBC executive, told TheWrap.

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J. Clara Chan

J. Clara Chan

Media and politics reporter • jclara.chan@thewrap.com • Twitter: @jclarachan